Onegin Group

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Boosting Website Speed: Key to Conversions

Dear Reader,

In today's fast-paced world, a website's speed and user experience are critical factors that can greatly impact a business's success. A recent study conducted by Groupe Renault found a strong correlation between website speed and user engagement.

The study analyzed a dataset of over 10 million visits from 33 countries over four months, and found that a faster website leads to lower bounce rates and more conversions. The study found that a 1-second improvement in website speed could result in a 14% decrease in bounce rate and a 13% increase in conversions.

Groupe Renault has taken a comprehensive approach to optimizing their website's speed and user experience, with a focus on delivering the best possible results for their customers. They have implemented several strategies, such as reducing the size of images and media files and limiting the size of video content.

The result of Groupe Renault's efforts has been a 22% improvement in website speed for their top 5 European markets, leading to a better user experience and higher conversion rates.

At Onegin Group, we understand the importance of website speed and user experience, and strive to provide our clients with fast and efficient websites that deliver the best possible results. Our team is dedicated to continuously testing and improving our websites to ensure that they provide the best possible user experience and conversion rates.