Commission
Love & Grace color swatches and a business card pinned beside a dried palm leaf on a pink wall.
Case study · II

Love & Grace

Brand Identity
Web Design
Shopify Customization

Love & Grace sells ethically sourced jewelry, with a mission to encourage self-love and bring people harmony and joy. The brief: a redesign that matched the mission and felt upscale to shop.

The challenge

Tell the story and values while keeping the store easy to navigate.

Result
A redesigned Shopify store and a brand book that carry the mission from homepage to product page.
Timeline
8 weeks, with regular check-ins and feedback sessions.
Platform
Shopify

Approach

Scope

Brand strategy and a brand book, then a redesign of the Shopify site: homepage, product pages and every other essential page.

The Love & Grace website on a laptop, set on pale stone steps.
Fig. 01The new store

Approach

Style guide

Built around self-love, acceptance, mental healing and harmony. A soft, delicate palette with modern, readable type.

The Love & Grace mood board card resting on pink and green hydrangeas.
Fig. 02Mood board
The Love & Grace color palette: blush and cream primaries, rose and sand secondaries, terracotta accents.
Fig. 03Color palette
A framed Love & Grace monogram pattern on a pink shelf beside red flowers.
Fig. 04Monogram print
A linen jewelry pouch printed with the Love & Grace logo, tied with dried flowers.
Fig. 05Jewelry pouch
Pages of the Love & Grace brand book showing product layouts.
Fig. 06Brand book
An open Love & Grace brand book with the monogram, beside white orchids.
Fig. 07Brand book
A Love & Grace gift box printed with “Evoking Self Love”, in dappled shade.
Fig. 08Gift box
A Love & Grace note card reading “It is so good to have you”, on an envelope with the monogram seal.
Fig. 09Note card

Approach

Website design

Visit the site
The full Love & Grace home page: jewelry collections, a note on ethical practices and an Instagram feed.
Fig. 10Home page

Yours could be next.

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