Commission
The Omi Bakery logo on a white sign on a shop wall.
Case study · III

Omi Bakery

Brand Identity
Packaging
Web Design

Omi Bakery makes macarons as good to look at as to eat. The commission: brand strategy, a brand book and a redesigned website.

The challenge

Show the craft, the flavors and the quality of the ingredients, and make browsing feel indulgent.

Approach
Brand guidelines, packaging mockups and a website design.
Result
One identity across brand book, packaging and website.
Timeline
8 weeks, with regular check-ins and feedback sessions.
The Omi Bakery website on a laptop in warm afternoon light.
Fig. 01The new website

Approach

Style guide

Guidelines built on elegance and simplicity, highlighting the artisan product, its unusual flavor palette and its ingredients.

Omi Bakery typography: Gallery Modern for headings and Jost for body text.
Fig. 02Typography
The Omi Bakery color palette: dark brown, cream, orange, taupe, peach and blush.
Fig. 03Color palette
Round Omi Bakery logo badges in brown, cream and orange on a set table.
Fig. 04Logo badges
How the Omi Bakery mark was drawn: a macaron, two circles and the finished logo.
Fig. 05Logo construction
The Omi Bakery primary logo: an orange and pink mark above the name.
Fig. 06Primary logo
The Omi Bakery logo embossed on white card against a brown ground.
Fig. 07Embossed logo
The horizontal Omi Bakery logo.
Fig. 08Horizontal logo
The Omi Bakery logo in white over a photograph of a porcelain teacup.
Fig. 09Logo on photography

Approach

Packaging

Packaging mockups that carry the identity from the screen to the box.

An Omi Bakery macaron box with a sleeve of orange and pink dots.
Fig. 10Macaron box
An open Omi Bakery box holding a row of macarons.
Fig. 11Open box
An Omi Bakery paper shopping bag, with hands holding macarons.
Fig. 12Shopping bag
Omi Bakery tissue paper patterned with orange and pink logo marks.
Fig. 13Tissue paper

Approach

Website design

A clear site that puts the bakery’s story and macarons in front.

The full Omi Bakery home page: best sellers, the bakery’s story and its collections.
Fig. 14Home page
The full Omi Bakery macarons page: a grid of flavors, each photographed in hand.
Fig. 15Macarons page
An Omi Bakery product page for a pistachio cream and raspberry jelly macaron.
Fig. 16Product page
The Omi Bakery shopping bag page with two items.
Fig. 17Shopping bag page

Yours could be next.

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